Star Wars celebrated its 30th anniversary over the Memorial Day weekend, marking three decades since the May 25th, 1977 premiere of the first film in just 32 theaters, with a series of major marketing events, promotions, and publicity. Perhaps the highest-profile event associated with the anniversary was the release of a set of 15 stamps as part of a massive U.S. Postal Service promotion around the property. Mailboxes across the country were transformed into R2-D2s, in-store signage promoted the new stamps and a contest that awarded a free trip to Star Wars Celebration IV as a prize, and fans were asked to vote on their favorite Star Wars character for a single stamp to be released later this year.

The anniversary was the occasion for Star Wars Celebration IV, the every-few-years convention for all things Star Wars run by Gen Con, LLC, held in Los Angeles from Thursday through Monday. Celebration IV kicked off with a free marathon showing of all six Star Wars movies that began Wednesday morning and ended at 2 a.m. Thursday. The show wrapped with a showing of a two minute trailer for the new Clone Wars animated TV series, which was enthusiastically received, according to the LA Times.

You can find all of our Star Wars merchandise at http://www.youbuynow.com/category/25

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